Engineered Garments: Footwear

In an attempt to shut down the whole workwear community completely, EG has launched two seperate footwear campaigns, both with the biggest names in the game. They contacted both Trickers and Mark McNairy, to create a relatively similar line with both. Both consist of all brown and black styles, and wingtips are present in both lines as well. The Mark McNairy collection is more expansive though, containing a large boot as well as a chukka. Working with both brands is a very smart move, because more so than any other aspect of an outfit, people pick serious favorites with footwear. So whether you're a Trickers or McNairy man, EG's got ya covered

Prices range from 400 to 600 dollars.

EG x Trickers Top Pic

EG x McNairy Bottom Pic

Match the MUSIC: The New Wu

I listen to many different types of music at this point in my life, but from the ages of about 7 til' 15 I bumped pretty much nothing but rap. Within the genre, the group that got the heaviest rotation was the Wu - Tang Clan. Members Method Man, Raekwon, and Ghostface have banned together to do a small, still unnamed side project, with this song being one of the first cuts.

http://usershare.net/drdtr1a46y8e

Anytime I picture the Wu i think of steaming vents on snowy back blocks being trekked through by dudes in timbo's and beanies, so this beautiful little piece by norse projects popped right in the ol' dome piece.

http://www.norsestore.com/commodity/10604 

Engineered Garments: A Warm Slice of Americana

The identity is strong, the strategy is simple. Make sturdy, classic garments and get them to the people that actively search for them. Engineered Garments is a niche brand, for a certain group of people that have a strong interest in fashion, but also don't want to necessarily have that be their total identity. It's for a man that wants to look dapper, but not over the top. That is why turning to classic American garments made so much sense. Not only were the high production standards there, but they were also made at a time when a casual outfit for a man would be considered dressy by today's standards. That I think is the fundamental identity of EG, trying to bring back a time when looking good was effortless and expected. Unfortunately only a hand full of men are hopping on that band wagon, but if their along for the ride, they probably have some sort of shopping expertise. This means that EG needs to do very little marketing. As long as they produce beautiful pieces and put together a nice lookbook, the people will not only sniff their favorite looks out, but they will eagerly anticipate the week that the next season drops.

A Perfect Shirt: Nigel Cabourn

MATCH THE MUSIC: Beach House

It's still a few weeks until the spring season hits San Fran, but thanks to the brand Engineered Garments and indie rockers Beach House, you can get a jump on the season. I think fashion and music are inexplicably linked, due to the fact their such major ways for someone to express themselves. Since they both effect me so much i often make connections in my head between the two, so here is the first installment of MATCH THE MUSIC.

Heres a nice short sleeve madras popover,

http://www.inventorymagazine.com/updates/wp-content/uploads/2010/01/s-shirts-480x245.jpg

perfect to wear at the beach with this playing in the background...

http://rcrdlbl.com/2009/11/18/download_beach_house_norway

SPOTLIGHT: Engineered Garments is for the Kids!

Well... It's not really, but I figured an ODB reference would be a good way to kick off the blog. For my first spotlight I chose the brand Engineered Garments, which, under the guidance of Daiki Suzuki, consistently churns out some of the best product in the realm of menswear.  Daiki grew up in Japan, where he was mesmerized by the detail and innovation of early American sportswear and classic work wear. These influences on the brand are not only immediately apparent, but you could go as far as too say that many of the pieces are essentially revisions on classics. Even though some of the aesthetic is borrowed, the pieces are molded to Daiki's vision, and the fit and fabrics he enlists before production are superb, making his pieces timeless and incredibly wearable. Never too much , never too little, just classic garments for a refined look.

Here is a look at the newely released s/s 10 collection.

http://www.highsnobiety.com/news/2009/12/27/engineered-garments-springsummer-2010-collection/